Wannabe is 25. This is the Spice Girls' enduring legacy

Picking through the annals of pop culture, there are artists whose success spans generations. The Beatles? Sure. Dolly Parton? Absolutely.Twenty-five years ago this month, the Spice Girls burst onto the music scene with their debut hit, Wannabe, introducing the world to arguably pop music's greatest mystery: what exactly is a zigazig ah?

"Not since four boys from Liverpool in the '60s has one group become so big, so fast," noted Stan Grant in a 1998 interview with the Spice Girls on their first feature film. In the intervening years, various band members attempted reincarnations and while none quite reached the lofty heights of the Spice Girls' pre-millennium stardom, something about them keeps fans coming back.

The band famously absconded with the master recordings from their first sessions and set off around the country in Halliwell's Fiat Uno to find new managers. Eventually, they signed with Simon Fuller and secured a deal with Virgin Records. The rest is pop history. "The Spice Girls were doing something that no-one else was doing. And that actually made it really hard for them to get signed," Bravo says.

"I think they did kick off a big, definitive wave of girl bands through the late 90s and into the noughties." "Before the Spice Girls, it was really unusual for a mainstream pop act to not all be dressed the same. They would all be dressed generally in different versions of the same look," Bravo says.

Besides the big shoes and tiny crop tops, COVID has heralded in a resurgence in athleisure — Sporty’s signature look. Bravo's also seen a real trend in exaggerated "costume" dressing."[The Spice Girls] weren't afraid to be a little bit camp, a bit theatrical with their looks," she notes. "That sense of: 'Yeah, girls can do anything. Girls are allowed to be loud and bolshie and outspoken. And they don't necessarily have to be the most qualified, the most flawless, they can have fun while they're doing it.'

But their unbridled and unapologetic celebration of girls and women took it to the mainstream, albeit in a simplified and commercialised way."The Spice Girls were really one of the first public figures presenting feminism in a way that was very mainstream and very accessible to people who previously would have been overlooked by the movement, or who would have felt that they didn't have a place in it, because they perhaps weren't educated enough, or edgy enough.

Still can't even touch Queens' popularity...!!!

25yrs! Thanks for making me feel sooo old so early in the morning

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