Victoria Beckham’s brand goes back to ‘feminine and curvy’

A dress from the new collection … ‘I don’t want to dress for comfort or hide under baggy clothes any more’A dress from the new collection … ‘I don’t want to dress for comfort or hide under baggy clothes any more’Victoria Beckham will return to the form-fitting dresses with which she launched her fashion career in a bid to bounce back from sales lost during the pandemic.

“As I’ve gotten into fashion, the more layers of clothes I have worn. I’ve been burying myself under clothes. But in Miami, if you go out at night in a midi length skirt and a pussy-bow blouse, people think you’ve lost your mind. That is a normal outfit for me in London and I still love wearing it. But Miami has opened my eyes to the fact that looking feminine and curvy is so important to so many women.

Footfall at the brand’s Mayfair flagship remains well short of pre-pandemic levels, although virtual appointments conducted from the store via FaceTime with clients in their homes are bringing in sales.

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“VB Body” dresses, in a dense compact knit designed to shape the body and accentuate curves.” Right…

I've traveled quite a bit and 99.99% of female travellers I've come across don't wear that stuff

Probably not a great photo to illustrate 'curvy' tbh

Surely androgynous and stick insect?

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