This exec started out flipping burgers. Now he runs a $2b company

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Tabcorp chief executive Adam Rytenskild never finished university, and now he is taking on some of the world’s most powerful wagering companies.

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Inside pubs, clubs and beside racetracks across Australia a fierce brawl between a once complacent bookmaking monopoly and nimble foreign competitors is heating up.

Rytenskild moved around a lot as a child. His parents took up new teaching gigs every few years, spending a couple of years in London before ending up on the NSW Central Coast. Market watchers are also wondering if Tabcorp – which owns the TAB brand in states and territories outside Western Australia – will secure the lucrative WA licence and retain its Victorian wagering permit., with Tabcorp, Entain and Matt Tripp/News Ltd all wanting to get their hands on WA TAB. But the main game is in Victoria where the state has just started talks on a new wagering licence due to commence in August 2024.

Rytenskild laments Tabcorp’s former top management before the demerger for lacking imagination and failing to give the wagering division the cash it needed to build products to bat off rivals.

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