The end of the suit: has Covid finished off the menswear staple?

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While already in decline in the years leading up to the pandemic, working from home has accelerated the trend for less formal clothing and smart casual rules the office

imon Cundey’s family have been tailor-making men’s suits for seven generations, taking 37 measurements from every customer through the Great Depression and two world wars. The tailor’s arsenal of chalk, scissors and thread were put to work every weekday since the company was founded in 1806, until March 2020 when the government ordered almost everyone to work from home.

Declarations of falling popularity don’t come much more authoritative than from the Office for National Statistics , which last month removed suits from the basket of goods it uses to calculate the annual inflation rate. The government’s statistics agency said suits, which had been in the basket every year since 1947, were not bought often enough to make it into the basket of 733 representative goods and services selected to measure the UK’s cost of living.

Figures from the market research firm Kantar Worldpanel back him up. It found that spending on men’s suits collapsed from £460m in 2017 to £157m in 2020, before recovering slightly to £279m last year. The suit is being replaced, Paget says, not with working from home outfits of joggers, jeans or hoodies but with “chore jackets”.

Wes Taylor, M&S’s director of menswear, says the suit has been declining since at least 2019, when the market for them dropped 7%. As a result, the company is switching to focus on “separates” – suit trousers and jackets sold separately so they can be mixed and matched with less formal clothes.Photograph: Roger Hutchings/Corbis/Getty Images

 

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