Tabcorp's landmark NFL deal and the coming revolution in TV sports rights

For Australia's small but diehard American football community, rolling out of bed at 3am on a Monday morning to watchBut a world-first deal between the National Football League, America's richest sporting body, and Tabcorp, Australia's biggest gaming company, has now changed that. And experts believe it could point to a looming revolution for how sports broadcast rights are sold globally.RedZone was developed a decade ago by the NFL's own TV network in the US.

With TV networks in Australia and around the world increasingly reluctant to pay ever increasing amounts for sporting content, organising bodies may increasingly turn to the gambling industry to help secure their financial futures. While Tabcorp declined to say exactly how much the deal was worth, Mr Smith said it was unlikely the company had to break the bank. Nonetheless, the deal remains significant.

Gambling on professional sports in the USA is illegal.

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