It’s the supermarket staple that Australia never got on-board with.A middle aisle that cuts across the others.Source:News Limited
It occurs in Australia too. Woolies has them in stores in Leichhardt and Baulkham Hills in Sydney. ManyBut it’s rare, very rare. The standard for Aussie supermarkets is narrow aisles, with two metre high shelves either side that stretch up to 30 metres into the distance with no break.Source:SuppliedThe University of South Australia’s Dr Bill Page has analysed how customers shop in Australian supermarkets with and without these central aisles.
So, almost subconsciously, people instead duck into and then U-turn out of narrow aisles once they’ve got what they need. “A store which is faster for shoppers to navigate may not only reduce their time but their levels of angst resulting in more satisfied, and profitable, shoppers,” he said. Indeed, the angst levels of some shoppers actually went up in aisle break stores, Dr Page told news.com.au.
“It may be that shoppers have an internal promotional budget which is spread out across the store and when they spend this budget they disregard or ignore the aisle ends,” Dr Page said.
Pretty sure we’ve gone ok without it. It is in some of the bigger stores, but again, it’s not holding us back... now IKEA? That needs a quicker way out!
Dumbest post of the day
Coles at Morrisset NSW have the aisle cutting at 90*. Not that rare.
Both my local Coles and WW here on the GC have these....is this a thing?
Tescos and sainsbury supermarkets are bigger than ours and house more sections like pharmacies and alcohol in the one layout. They need the break in the middle of the store for various reasons. Out supermarkets aren't as big so don't require it
This is so dumb. Plenty of Coles are set out that way.
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