Sunrise reporter’s side-hustle ‘blows up’

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Samantha Brett has taken leave from our TV screens to focus on her booming side-hustle, an item she created to help do her job safely.

The Channel 7 journalist launched Naked Sundays, the sunscreen brand behind Australia’s first SPF50+ mist, in 2021 after identifying a need for a protective SPF product that can be applied over make-up.

“But when I tried to find sunscreens to be able to top up throughout the day, there was nothing on the market.” As an experienced journalist, Sam also saw first hand how prevalent skin cancer is in Australia. One person is diagnosed in Australia every 30 minutes, and 15-39 year olds are most at risk,As a result, Naked Sundays was born and after launching with huge success in January, the brand has now secured a deal to be stocked in Mecca.Samantha had the idea for the SPF50+ mist after needing sunscreen that could be applied over make-up.

“Our SPF Hydrating Glow Mist has always been our bestseller and we have sold out multiple times and continue to do so,” Sam said.

 

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