Seven West Media under pressure ahead of financial results

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No matter its result on Tuesday, Seven West Media won't be getting any continuing financial support from its parent company,

down by 46 per cent in the ratings compared with last year. Advertising sources said the business was under immense pressure by major brands including lead sponsor Coles to make up for the lost ratings. But Seven has been in active conversations with advertisers, ensuring they get value for money from other programming. Seven sources expect this value to be returned in the first quarter.

UBS forecasts from early February show Seven West Media, Southern Cross Austereo and Here, There & Everywhere all have downside risk. UBS said Nine Entertainment, publisher of this masthead is also at risk, but could partly offset with cost out. The merger with Prime Media Group was blocked by media proprietors Antony Catalano and Bruce Gordon, and Seven is still waiting on a decision from the


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Maybe they shouldn't have an unqualified accused war criminal and woman basher running things in qld... That might be a good start... And why did they think Warburton would help...when he sank ch10 under gina and Lachlan by trying to turn it into fox (bolt show, nz shock jocks)?

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