Much of the pollution is centered on meat. Raising cattle, chickens and pigs for meat, a process that often involves clearing large tracts of forest, causes about double the emissions of plant-based foods.264lb of meat in 2020Many people are receptive to the idea of switching to vegetarian options in order to help the environment, however, the research found, with messaging on restaurant menus a potentially significant way of shifting behaviour.
Several of the messages produced dramatic results. Diners who read “Each of us can make a positive difference for the planet. Swapping just one meat dish for a plant-based one saves greenhouse gas emissions that are equivalent to the energy used to charge your phone for two years. Your small change can make a big difference” on their menus chose a vegetarian dish 25% of the time, more than double the rate of diners who were shown no message at all.
“We know behavioral science is critical, it really moves the needle,” said Edwina Hughes, head of the “cool food pledge”, an initiative by WRI and the United Nations. “Themes of making a small change for a big impact and also around joining a movement really boosted the plant-based options.”
I prefer a separate menu with cost reduction.
Ah, no. Not this diner.
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