"Not knowing is the worst,'' she said.Ms Schulkins said she hoped the billboard would jog people's memories of the night of Amy's disappearance.Billboards 'very effective at drawing attention'MPAN chief executive officer and founder Loren O'Keefe said she was initially approached about the billboard by Mr Gouge and then worked closely with Amy's wife, Rebecca.
She said billboards were a resource critical in reminding locals that Amy was still missing and they needed to keep a look out for her and her car. "Large-scale physical billboards are very effective at drawing attention, especially in a community/neighbourhood setting, compared to a cityscape where we're typically bombarded with billboards,'' Ms O'Keefe said.
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