Amy Schulkins, Rebecca Schulkins, Jason Gouge, Billboard, Appeal, Search, Missing, Caboolture, Mother, Public Appeal

Amy Schulkins, Rebecca Schulkins

'Keep an eye out for Amy': Loved ones hope billboard will help find missing mother

'Keep an eye out for Amy': Loved ones hope billboard will help find missing mother

30/07/2021 10:35:00 PM

'Keep an eye out for Amy': Loved ones hope billboard will help find missing mother

Family and friends of a missing woman from Caboolture , north of Brisbane, unveil their latest strategy in their desperate effort to gather clues that will help find Amy Schulkins , who vanished on December 30.

"Not knowing is the worst,'' she said.Rebecca Schulkins, left, with her wife Amy, right.(Supplied)Ms Schulkins said she hoped the billboard would jog people's memories of the night of Amy's disappearance."Just keep an eye out for Amy … hopefully someone saw something,'' she said.

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Billboards 'very effective at drawing attention'The billboard was donated by the Missing Persons Advocacy Network (MPAN), a not-for-profit organisation.MPAN chief executive officer and founder Loren O'Keefe said she was initially approached about the billboard by Mr Gouge and then worked closely with Amy's wife, Rebecca.

She said billboards were a resource critical in reminding locals that Amy was still missing and they needed to keep a look out for her and her car."Large-scale physical billboards are very effective at drawing attention, especially in a community/neighbourhood setting, compared to a cityscape where we're typically bombarded with billboards,'' Ms O'Keefe said. headtopics.com

"It's so important that the community remembers that Amy is still missing."The public can be so easily desensitised to missing persons reports on the TV news and people forget cases and details once the initial media buzz dies down, so it's really difficult for families whose loved ones become long-term missing persons to keep the public engaged."

Read more: ABC News »

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