Investors brace for an ugly reporting season

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With the economy forced into hibernation, analysts say investor reaction this earnings season could all boil down to the storytelling skills of management. A downbeat forecast and any hint of weakness will be punished.

The impending reporting season will be a list of ugly confessions from businesses knocked around by the COVID-19 pandemic. But the market won’t be interested in numbers, instead investors will be homing in on outlook and the prospect of a lengthyDividend chasers are also in for pain.

EY partner and investment banking veteran Duncan Hogg says investors will understand why companies cannot provide a detailed outlook “provided the company is able to articulate clearly why they can’t give an outlook statement”. And not every company is a COVID loser, there will be a bevy of companies that just happened to be offering the right products and services at the right time. Think supermarkets, iron ore miners and ventilator manufacturers.The banking sector has been at the epicentre of the dividend issue from the onset of the pandemic.

Blood plasma giant CSL’s earnings will show whether COVID-19 has had a long-term impact on the cost and volumes of plasma donations in its main market, the US. Further details onMeanwhile, Cochlear’s numbers will show how it has weathered the storm given elective surgery shutdowns have disrupted

 

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