Indigenous people 'should have been' consulted on new cheese name
Stephen Hagan is glad that Coon cheese has been renamed but would have liked Indigenous input into the new name.
Normal text sizeLarger text sizeVery large text sizeA man who pushed for 21 years to have Coon cheese renamed, saying the label was racist, is disappointed Indigenous people weren’t consulted about the product's new name, Cheer.Author and anti-racism activist Stephen Hagan said he was glad and relieved that the cheese's manufacturer had announced the name change on Wednesday, to take effect in July, as he would no longer have to see the word "coon" – a derogatory term for a black person – every time he went to the supermarket.
Dr Stephen Hagan campaigned for decades for the Coon cheese brand, which he considered racist, to be changed.Credit:Hannah PaulsenDr Hagan is not sure what the new name, Cheer, stands for. "I would have liked it to be something a bit more inclusive of First Nations people," he said. "We weren’t even consulted on names. We would like to have contributed."
Cam Bruce, the commercial director of Coon’s owners, Saputo Dairy Australia, said consumer research had helped decide the name, which is meant to signify happiness.AdvertisementDr Hagan is pursuing legal damages of $2.1 million for what he says has been 21 years of corporations undermining his claims that the cheese brand was not named after headtopics.com
American cheesemaker Edward William Coon.Dr Hagan argues that Coon cheese instead started in Australia with Kraft’s Red Coon cheese in 1931, which used a different method to Mr Coon’s. Mr Coon patented a fast ripening process using high temperature and humidity that didn't kill all bacteria. Kraft's pasteurisation process killed all bacteria and lasted much longer in storage.
New packets of Cheer cheese, formerly Coon.Credit:Saputo Dairy AustraliaDr Hagan believes Coon was instead named after the racial slur.In announcing the new name on Wednesday, Lino A. Saputo, the Canadian chair and chief executive officer of Saputo Dairy Australia’s parent company Saputo Inc., said his company wanted to align with current attitudes and perspectives.
"Treating people with respect and without discrimination is one of our basic principles and it is imperative that we continue to uphold this in everything we do," Mr Saputo said."Our decision to change the name of Australia’s much-loved cheese reinforces this commitment to build a culture of acceptance, inclusion and respect where everyone feels a sense of belonging."
Dr Hagan, a Kullilli man now based in Darwin, said he was offended each time he saw a block of Coon.LoadingIn the early 1990s, he wrote to dairy farmers outlining his concerns, "and they wouldn’t even respond". In 1999, he complained to the Human Rights and Equal Opportunity Commission, who dismissed it. headtopics.com
Dr Hagan led the successful campaign to have the name, ES "N----r" Brown, taken off a rugby grandstand in Toowoomba, and to have golliwogs removed from a chemist chain’s shelves.He is now lobbying to have three racist terms deleted from Scrabble’s vocabulary: abo, coon and boong.
"If you normalise those words, you’re really normalising bigotry," he said.'If you normalise those words, you’re really normalising bigotry.'Dr Stephen HaganHe said corporations had a responsibility to respect the whole community. "They’re not living in a white Australia. There’s a lot of different nationalities around now."
LoadingRMIT University associate professor of marketing Con Stavros said Saputo had carefully separated the announcement of the decision to discard the Coon name last July from the new name’s unveiling this week to draw consumers to the new brand and to move forward.
Dr Stavros said the company might have reached a "tipping point" in listening to consumer concerns.However, Cheer being a short word and starting with a C, like Coon, and having a similar font and packaging, could help retain customer loyalty. "You want to make the change as subtle as you possibly can," Dr Stavros said. headtopics.com
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Fair enough. According to Bruce Pascoe Aborigines invented cheese We need to rename Mr Hagen, Wanker seems apt. Why would people who have no ownership or shares in the company need to be consulted about a name change? Has no relevance what so ever. I'm a customer of the former Kmart Auto, I wasn't consulted when they changed the name to MyCar.
What a load of fucking bullshit 🥱 GutterMedia MurdochRoyalCommission They had market tested using Edward Coon’s great grandson’s name Richard but it didn’t seem to go down so well.... LNP Rule 1: Never ever consult the original inhabitants of this continent about anything. If indigenous were consulted the new name for Coon cheese would be Brocoon or Cuzcoon
Why? Give people a break. The name was long time before that word became had racist connotations. Yes changed drop it. Ernie's good at making stuff up ask him It's CHEESE for goodness sake, they changed the name GET OVER IT. Why, it has nothing to do with them. They shouldn’t have changed the name anyway, it was named after Andrew Coon, not some derogatory word
Indigenous people consulted? For what? Firstly, the name has been changed to something inert. Secondly, it's cheese. People complained they wanted it changed, so it is now changed, now there are more complaints? Indigenous people didn’t even have cheese before European colonisation. They need only be consulted if we choose to modify sticks and stones.
WTF? Cheer can call their cheese whatever they want. They have taken a step to remove racial offense from their branding. Bravo to them. End of story. This is a silly joke FFS He wants it to be called ‘Hagan’ cheese FFS But alcohol and drugs are non negotiable. Fans of the tv show Cheers will be angry now.
Why...they aren't shareholders... Indigenous people are never consulted , they are just told by well meaning white people who think they know what is best for them The plot thickens! This has reached new levels of absurdity.