stellar run pursuing her first championship on home soil, Mr Cornelis said fans were turning on in droves.
Mr Cornelis said TV audiences were one part of the equation but Tennis Australia has also been investing heavily into TikTok and other social media, with broadcast video on-demand footage from Kyrgios’ second-round match against Medvedev the most-viewed content it has produced. Crowds have been drastically lower than pre-pandemic record levels, but a move to ditch zones that restricted visitors’ movements throughout Melbourne Park had brought bigger crowds on site than those seen last year.
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