Gen Z, spring racing and the elephant in the room

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Whether the opposition to racing is getting stronger, or simply louder, is a matter for debate. But what seems clear, especially since COVID-19, is that young people are valuing social experiences differently, writes melly_singer

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, but it’s unclear what proportion of the dip was related to the scandal), but something had shifted. Attendance at the races, especially by young people, was no longer something organisers could take for granted.

McQuie, who mainly attends country meets, goes to socialise and support university club fundraisers, and to show off her collection of Zimmermann dresses . Asked if she would consider entering fashions on the field, she demurs, saying it takes up too much time she’d rather spend with her friends. “It would be cool if it was 20 minutes,” she says.

King says capturing Gen Z is important to any business looking to the future. “We design experiences based on what our research tells us they value: affordable offerings orientated around food, drinks and entertainment. We know we’re doing something right because these products are selling out each race day, and we’ve seen a strong take-up of the new young membership category,” she says.

Zhou’s co-host, writer Jasmine Wallis, 26, acknowledges the echo-chamber effect plays a huge part in young people’s responses to racing. “[The hashtag] #nuptothecup has been getting stronger every year, and definitely social media over the past couple of years has been getting louder about it. Pretty much all my friends will post something about it,” she says.

Despite photos like this, there seems to be a view that young people are not as interested in racing as previous generations.

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melly_singer “Since Covid” 🫠🫠🫠

melly_singer The young ones are not there for the horseracing, they are there for an excuse to dress up with mates and drink a lot whilst gambling. Many organise their annual piss up trip around the cup. Nothing to do with the horses, it's the event it's self.

melly_singer Such a cultural loss…

melly_singer

melly_singer This looks more like an advert than an article

melly_singer It must be exhausting, the endless virtue signaling required in the young and woke.

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