CSIRO teams with takeaway tycoon to make 'fake meat' fast food

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An Australian fast food giant launches a '0 per cent beef' burger that aims to imitate the real thing and appeal to meat lovers' tastes.

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The burger patty used in the plant-based Rebel Whopper aims to mimic the taste and texture of real beef.Australia's national science agency, the CSIRO, has teamed up with the billionaire behind an Australian fast food chain to make and market a plant-based alternative to the beef burger, dubbed the Rebel Whopper.

With the science agency's help, v2food's burger patty aims to mimic the taste and texture of real beef and contains added fibre and nutrients. The CSIRO projects the plant-based protein industry in Australia to be worth more than $6 billion by 2030.

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Doesn't the CSIRO recommend that we avoid processed foods? This seems a little contradictory

. Hungry Jacks strategy team has FAILED big time on this. This is an appeal to a potential customer base that will NEVER becomes a HJ customer. And it's a turn-off to their core market. Maybe they should focus on staff training and cleaning their tables. . HungryJacksAU

Makes no difference while they continue to cook vegan products on the same equipment as they do meat, eggs and dairy

That solvent green is so delicious

Like in 1984 when all the cafeteria meat was all fake unless you were part of the elite leadership?

I had one today and it was really good. Really.

The world is going F*en nuts!

Why make a fake burger that looks like meat? Smh, crazy!

How's that 80 million dollar budget cut doing. How did that work out for you

With 11.2% of Australians admitting to be Vegan, this is really going to be a winner 🤔

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