COVID made them social media superstars, but can Australia's leaders perform at the ballot box?

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Every state leader has seen huge surges in Facebook followers during the COVID-19 pandemic. But can wins on social media translate to wins at the polling booth?

A live stream of Daniel Andrews wearing a mask and a windbreaker is a daily sight for his 880,000 Facebook followers.

Murdoch University political lecturer Dr Ian Cook suggests a loss in trust of mainstream media had people turning to the government for answers."People are looking to their politicians for leadership and direction at this time … and they are the right people to look to."Curtin University social media expert Tama Leaver said the daily press conferences live-streamed to Facebook drew a massive audience.

"Perhaps the government should do certain things to make sure we know it's the government talking to us, rather than the party talking to us.Western Australian Premier Mark McGowan is the most popular leader in the country, enjoying anOne of Mark McGowan's most successful Facebook posts directed people to also like the page of Health Minister Roger Cook .

"I think his media advisors would be foolish if they're not watching the Facebook comments in great detail," he said. "The more people feel connected to Mark McGowan, the more they're likely to vote for Mark McGowan's people," he said. "If you're in the party and you see that, you have to see it as a moment of 'hey, look, we can we can work with this'.The humanising of a Premier

It gained him immediate popularity — and the video on the ABC's YouTube channel has been watched more than 350,000 times.

 

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I think paywalls that some of the papers have is helping MarkMcGowanMP and DanielAndrewsMP . I don't even try to open any articles they share on social media because often you can't read what's said. Example The West

People love to watch a dumpster fire. You are so out of touch that it beggars belief.

Oh to what new depths do you sink ABC...ThisisNotJournalism

The most ironic line from this article 'MURDOCH University political lecturer Dr Ian Cook suggests a loss in trust of mainstream MEDIA had people turning to the government for answers.'

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