the controversy could be part of the motive."They're obviously making fun of the 'Shazzas' out there who think coronavirus started from eating a bat, but my concern is that there are so many Shazzas out there on Facebook who believe that," she said.The team at BCF - Boating, Camping and Fishing - are no strangers to controversialever was the well-known "where the bloody hell are you?" tourism campaign.
"If you do an ad that's interesting or controversial, people share it, so the more people share it the less you have to spend running the ads, so that's where controversy really pays off," Ms Madigan said. "For some brands who might be small or have a niche target market, they might be happy to step over the line," Ms Madigan said.
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