Australia enters top 10 in global rankings of soft power

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A survey of 55,000 people in 100 countries listed Germany as the most influential nation worldwide, while the US slipped down the rankings and NZ made gains. | latikambourke

Australia has entered the top 10 nations with the most effective soft power, according to a leading index in which the United States dropped five points, ceding first place to Germany.

The United States soft power ranking collapsed in the second year of the rankings, falling from first place to fifth but Britain, which has the highest coronavirus death toll in Europe, remained unchanged in third place. China fell just three places, from fight to eighth.Brand Finance’s Index is calculated using surveys of more than 55,000 people in 100 countries including a cohort of specialists in the field of diplomacy and business.

He said perceptions of two of the world’s most popular women leaders as empathetic and competent - Germany’s Angela Merkel and New Zealand’s Jacinda Ardern - had only been boosted by their management of the pandemic.

 

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latikambourke Germany has become the driving force in and of the EU.Which country has the most financial gain from China? Of course Germany. How about the relationships with Russia? Check out Gerhard Schröder's Rosneft work. No huge military expenses due to post WW2 restrictions,Germany reigns

latikambourke Thats, not counting the Indian sub-continent and South-East Asia!

latikambourke Seems a very ‘western’ survey

latikambourke So its not “most influential”, its most soft power. Anyone who thinks Germany is the most influential nation hasn’t been pying attention for quite some time.

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