Ad campaign to woo 'safety-conscious' tourists away from Asia to Australia amid coronavirus fears

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Exclusive: An advertising campaign will capitalise on coronavirus fears to sway US and British tourists to 'safe' Australia instead of Asia amid China travel bans

Tourism Minister Simon Birmingham said the government was looking at targeting tourists still willing to travel and emphasising that Australia was a safe location despite the threat of coronavirus elsewhere.

"Australia is a stand-out in terms of public health and safety management of this issue and in terms of safety-conscious travellers we want to make sure they're aware we can provide a safe but exciting [destination]," he said. The specific details of the campaign were yet to be "nailed down", Senator Birmingham said, but it was likely to be smaller and more "tactical" than theA ban on all non-Australian residents travelling from China to Australia was, compounding the economic pain of the fire season by preventing the arrival of 120,000 tourists a month from China.and take a $150 million hit to its profit due to the coronavirus, triple the cost of the 2003 SARS outbreak.

Source: Holiday News (


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Remember your gas mask.

Maybe they can just re-dub the Kylie video sitting in the bin

OMG! Someone in putting Australia first! Someone inform the progressive Left Thought Police! How dare they!

Great move

That's tourism for you. Unethical.

That's really sad

That will be an interesting example of hubris if new cases are found within Australia

Not another ScottyFromMarketting promotion auspol

Very insensitive. And not at all wise!

Yep, come and explore our pristine environment. Wait, what?

JohnO left Tourism Australia a year ago - might want to change that pic

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