There will be many post-mortems after the 2019 federal election: Labor on why it lost, the Liberals on why they won, why Queensland rejected Labor so comprehensively and why the Liberals lost Warringah. I worked as a campaign director for Kerryn Phelps last year when she seized the blue-ribbon Liberal seat of Wentworth in a byelection, and then for independent Zali Steggall's historic victory in Warringah at this general election.
To win we had to make sure our message was clear, concise and effective. We would not get a second chance or have the luxury of multiple messages. Our opponents did and it didn’t help them. They thought if they said it often enough it would work, even if it wasn’t true. Consider this: the main message of the Liberal/Advance Australia campaign was if you vote for Steggall you will get Shorten. It was sent to voters repeatedly, stuck on billboards and trucks and sent in text messages ad nauseum.
I suspect if you asked the question "what is in it for me to vote ALP" at focus groups in marginal seats, voters would have struggled to name anything.As for Wentworth, the move back to the centre by the Liberal candidate, David Sharma, with one simple message – "I am a moderate Liberal" – was successful. He studiously avoided the negative campaign that failed so dismally at the byelection. He went positive.
What is her costings for climate change?
Zali needs your help - zalisteggall has declared a 'Climate Emergency'. Please sign this petition
Is this all the Smh can cling to, a victory in Warringah, for all their efforts to roll the LNP. Finished up with a lame duck called Steggall.
Headless chicken. One term wonder who will be punted next election.
How lucky to sit in government say nothing for 3 years and walk away with big $ and lots of free meals bet she wished Tony beat her .people in waringah with RED faces are the ones who voted Tony out ..
Hey Zali, leave the gun, take the cannoli.
she is educated n photogenic instead of ugly Tony
No Victory in Warringah. The Silly Electorate Killed the Wrong Pig. Liberals have the Majority. Zali Now Wields no power,She now can make an Appointment with the Anointed one SCOMO in 3 years Time. They were Better off with Abbott.
The problem with the extensive analysis on the successes of the Steggell campaign is that they ignore the Abbott in the room: it's easier to win when you have an enemy to rally against. Call it what it was, a protest vote against Abbott, not LNP. Why do you think Phelps lost?
Is it because she is breath of fresh air being a European-German-Atheist-Australian instead of the same old European-Anglo-Christian-Australians like Abbott?
Not everyone can run against Abbott and be Abbott-lite.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Zali Steggall speaks as counting underway in Warringah | Sky News AustraliaIndependent candidate for Warringah Zali Steggall, who is running against incumbent MP and former prime minister Tony Abbott, has spoken out as counting is underway in Warringah.\n\nMs Steggall has praised the hard work of her volunteers and the Australian Electoral Commission on election day. \n\nImage: Manly Daily \u002F News Corp Australia\n zalisteggall AusElectoralCom Yep, her little thugs have done a great job. zalisteggall AusElectoralCom Yeah, hard work trashing signs and allegedly stabbing people... zalisteggall AusElectoralCom I’ve heard they’re having issues popping the champagne- anyone got a corkscrew
Source: SkyNewsAust - 🏆 7. / 78 Read more »
Live election result in Warringah as Tony Abbott beaten by Zali SteggallFormer Prime Minister Tony Abbott has lost the seat of Warringah to Zali Steggall. It's the end of an era. AusVotes Auspol With 85% of the vote not counted yet, a little soon dont you think? You are correct.............. Pretty sad.
Source: newscomauHQ - 🏆 9. / 77 Read more »
Tony Abbott loses Warringah to Zali Steggall | Sky News AustraliaAccording to Sky News’ predictions, former prime minister Tony Abbott has lost the seat of Warringah, his electorate for the past 25 years.\n\nIndependent Zali Steggall appears to have won the seat, though counting is continuing. \n\nImage: News Corp Australia\n\n
Source: SkyNewsAust - 🏆 7. / 78 Read more »
Election 2019 LIVE: Scott Morrison wins Cook seat, Tony Abbott to lose Warringah to Zali SteggallEarly numbers are looking bad for Tony Abbott and extremely good for Zali Steggall who is in the lead with 3.4 per cent of votes counted. Latest ausvotes updates: Woohoo!!!! Bye bye Tony!! Should have taken that cushy job in London when you had the chance. 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚 𝐕𝐨𝐭𝐞𝐬: Exit poll shows win for Bill Shorten with strong swing to Labor
Source: smh - 🏆 6. / 80 Read more »
'It's a slaughter': Tony Abbott loses Warringah to Zali Steggall'The good news is much more important than the bad news. The good news is that there is every chance that the Liberal-National coalition has won this election.' TonyAbbottMHR speaks after losing the seat of Warringah to independent Zali Steggall. 9News
Source: 9NewsAUS - 🏆 10. / 72 Read more »
Live election result in Warringah as Tony Abbott faces Zali SteggallFormer prime minister Tony Abbott is set to lose the safe Liberal seat of Warringah that he has held since 1994. Best news EVER!!! Not even my seat but I have been watching and hoping for this outcome - finally the people of Warringah voted out the oxygen thief!
Source: newscomauHQ - 🏆 9. / 77 Read more »
Election 2019 LIVE: Scott Morrison wins Cook seat, Tony Abbott to lose Warringah to Zali SteggallThe polls have opened, and the cake stalls and sausage sizzles at voting locations throughout the country are getting underway. This is just so disappointing. A party that stands for nothing for another 3 years. No a nightmare for workers. Prices will continue to rise while wages will stay the same Not could be - it has ya fruitcakes
Source: smh - 🏆 6. / 80 Read more »
Election 2019 LIVE: Scott Morrison wins Cook seat, Tony Abbott to lose Warringah to Zali SteggallThe polls have opened, and the cake stalls and sausage sizzles at voting locations throughout the country are getting underway. Labor’s mistake,thinking that Millennials would deliver them government. Parents warned them that their inheritance would drop by 50%, answer ...... f that!! Yea the coalition 🙏🙏 Looks like climate change didn't poll well 😁
Source: smh - 🏆 6. / 80 Read more »
Tony Abbott loses Warringah to Zali Steggall | Sky News AustraliaAccording to Sky News’ predictions, former prime minister Tony Abbott has lost the seat of Warringah, his electorate for the past 25 years.\n\nIndependent Zali Steggall appears to have won the seat, though counting is continuing. \n\nImage: News Corp Australia\n\n zalisteggall TonyAbbottMHR Connect more people with your business using best intro branding. Check my Amazing Intro Service: logoanimation logoanimations logoanimationforyourbusiness logoanimation videointros videointroduction videoıntro vídeointro videointroduttivo zalisteggall TonyAbbottMHR 👌👌👌👌👌
Source: SkyNewsAust - 🏆 7. / 78 Read more »
SBS News @SBSNewsZali Steggall is giving her victory speech having defeated Tony Abbott in Warringah auspol ausvotes19 👎 No one gives a fuck!!! The only seat that had a win 😶
Source: SBSNews - 🏆 3. / 89 Read more »
Big swings against Tony Abbott in Warringah as Zali Steggall gains early leadFormer prime minister Tony Abbott's political career hangs in the balance with independent candidate Zali Steggall taking an early lead in the seat of Warringah. Steggall doesn't sound like a foreign blood Anglo name. Where is she really from then? Australian Born German (ABGs)? What a big job has done!
Source: abcnews - 🏆 5. / 83 Read more »