, adding as much to bottom lines as it does to international reputations. There’s a whole government agency devoted to giving publishers a leg up, and international book fairs happen every month, from New Delhi to London to Beijing to the biggest of them all each October in Frankfurt. We asked Bob Dees, the publisher of Toronto’s Robert Rose Books, about his experience getting one of his books into the German market.No. There are certain titles that are clearly North American.
When a publisher is motivated, things can happen quickly. Translators can be paid more to work more quickly, that sort of thing. Nina took early retirement to run book clubs right after Frankfurt 2018, so with the help of our new rights agent, Parisa Michailidis, this process took just 12 months. We presented at Frankfurt in October of 2018, the book was in print in Germany by Frankfurt 2019, just three months after it came out in Canada. The usual timeline is probably 2.5 to three years.
We find that just being active in the foreign markets outside of English gives us a much better understanding of trends in the market: subject trends; design trends; author trends. You have to be very careful about being on the wrong side of trends. The same applies to designer clothes and all sorts of things. I’m not trying to equate a book with designer clothes, but to some degree, we’re governed by the same forces.
And with this book, the speed we did the deal gave us an extra advantage. If you’ve done a German deal early in the process, you can say, “Well, we’ve already done a deal in Germany,” and it creates a sense for publishers in other countries, “Oh they thought it was good, I guess it must be.”
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